Latest posts by Deborah Reber (see all)
- Build a Financial Plan [Business Plan Basics #8] - January 13, 2018
- Overview of the Management Team [Business Plan Basics #7] - January 12, 2018
- Create Your Operations Plan [Business Plan Basics #6] - January 11, 2018
As part of our Business Plan Basics for Teen Entrepreneurs series, we’re going in deep, looking at what a business plan – a written plan outlining your idea, your goals, and your approach for making them happen – actually is and breaking it down into bite-sized chunks.
As a recap, a standard business plan includes: an Executive Summary, a Business Description, an Industry Analysis, a Market Description, a Competitive Analysis, a Marketing Plan, a Design & Development Plan, an overview of the Management Team, and a Financial Plan.
Last month, we looked at the Business Description, which gives the reader an overview of your company or idea. In Part 2 of our Business Plan Basics for Teen Entrepreneurs, we’re going to tackle the Industry Analysis.
An Industry Analysis is just like what it sounds like – an analysis or closer look at the business arena the idea fits into. For example, if you’re making homemade cards, the industry analysis would provide an overview of the greeting card industry, and would explain how and where your concept fits in.
Read on and we’ll break down what you’ll want to include. Then, to help you get started, download our Industry Analysis Worksheet. By answering the questions on this worksheet, you’ll end up with the raw material to piece together for the analysis.
But first things first – here’s a summary of what makes up the Industry Analysis:
- Industry Identification: Define the actual industry or “space” your idea lives in. The industry depends on what your business revolves around. Clothing for teens would be the teen apparel industry; cupcakes would be the baked goods industry; an app would be the mobile phone app design industry, and so on.
- Industry Definition: Once you’ve ID’d the industry your idea belongs in, write a few sentences describing the industry itself. You don’t need to go into a ton of detail here (you’ll do that later in the Competitive Analysis), but you’ll want to include some statistics on the industry itself, such as how many companies are thriving, what are the current trends, how big the industry is, who the major players are, and so on.
- Prediction of the Future: We don’t expect you to consult your crystal ball, but you will want to do some online research and see if you can find any data or expert insight about the future of the industry you’re looking to break into. If an industry is young but experts are expecting it to be the next big thing, you’ll want to point that out, as it could make your idea more interesting to potential investors down the road.
- Primary Competitors: Again, you’ll go into this in more detail in the Competitive Analysis, but in this section, you’ll want to highlight who and what you see as your idea’s main competition, including one or two stats about the size or success of those competitors.
- Your Stake in the Ground: You’ll want to briefly explain how and where you and your idea fits in to the industry you’ve just described. How does your idea fit in and why does it makes sense to move forward? Spell it out here.
Start by printing out our Industry-Analysis-Worksheet and answer the questions. When you’re finished, you can use the worksheet as a kicking off point for your first draft of the analysis. Good luck and let us know if you have any questions!
Up next, we’ll be covering the Customer Analysis…stay tuned!
- Business Plan Basics for Teen Entrepreneurs
- The Business Plan for Teen Entrepreneurs, Part 1
- The Business Plan for Teen Entrepreneurs, Part 9
- The Business Plan for Teen Entrepreneurs, Part 2
- The Business Plan for Teen Entrepreneurs, Part 8
- The Business Plan for Teen Entrepreneurs, Part 3
- The Business Plan for Teen Entrepreneurs, Part 7
- The Business Plan for Teen Entrepreneurs, Part 4
- The Business Plan for Teen Entrepreneurs, Part 6
- The Business Plan for Teen Entrepreneurs, Part 5