Sunday Night Blues Buster: The Power of Time Boxing

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What’s that, you say? Give this week’s episode of #SNBB  a listen to learn more.


  • The Rules (or Guidelines) to Success. Acknowledge Stress. Set Goals. Prioritize. 
  • Multi-tasking = Multi-failing.  Instead of doing 8 things at once, set aside 8 separate times to do 1 thing well.
  • Everything you want is within reach.  You can use the same strategy to achieve long term goals with just 1 extra step: roadmapping.


Symptoms vary, but for most people they include:

  • Chronic Pajama Wearing
  • Stress Headaches
  • Unexplained Frustrated Outbursts
  • Insomnia
  • Dreams of Missing Deadlines


According to a recent HuffPost article, at least 78% of Americans suffer from Sunday Night Anxiety.

That’s bonkers!

I know that we can bust it if we work together, so I’ve put together this series on Like A Boss Girls to banish the Sunday Night Blues forever. Tune in every Sunday at 7pm EST over on our Facebook page to get your fix of our interactive live goal-setting webinar!


Looking forward to seeing you all next Sunday night at 7pm EST! In the meantime, drop me a line with your #SundayNightStress to [email protected] or tweet me @SamanthaNCitro.





Samantha Citro

Samantha is a tri-state area native with a diverse background in sales, marketing & general management. After studying acting (and dabbling in web design) at NYU Tisch School of the Arts, Samantha “fell” into a job in the Beauty Industry that has ultimately become a promising young career.

Samantha worked her way up at Indie brand JUARA skincare from in-store Brand Ambassador to U.S. Sales & Marketing Assoc. Manager in three short years. In her varied roles, she gained valuable insight into the customer experience both in store and digitally (what drives a person to pull out their wallet at checkout) ultimately acquiring 70% of JUARA’s new accounts over a 2 year period, jointly overseeing education, merchandising, inventory management, and field support management with the VP of Brand Strategy; and fully operating and overseeing JUARA’s digital division (adding multiple CRM platforms, effective email drip campaigns, a social-heavy digital marketing strategy, and frame-working a new website).

Continuing on a parallel track to the ordinary, Samantha decided to structure her own “intensive MBA” through a management program at Bridgewater Associates. While at Bridgewater, Samantha served as Chief of Staff for the Research Analytics Department, absorbing the best parts of the unique Bridgewater management style of Radical Truth & Transparency. In more of a generalist position, Samantha joined department leadership in an ongoing effort to improve efficiency and reduce waste through goal setting, project management, and effective delegation.

Samantha joined Lucas Brand Equity in January 2017 to serve as Director of Marketing & Operations for portfolio company Immunocologie and to add operational insight to the LBE team. In August, she was promoted to Vice President of Immunocologie. She’s thrilled to be back in a role where she wears many hats, overseeing Immunocologie’s sales, marketing and operations in a day to day management capacity, along with assisting on Lucas Brand Equity initiatives where her skill set is needed.

“Sales is acting. Marketing is understanding why people pull out their wallets. Operations is a constant effort to reduce waste. Excellent Management is understanding who your people are, what makes them tick, and how to push those buttons to drive them to succeed. My path may not have been traditional, but I don’t see the world in a traditional way. That’s what I bring to the table.”

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