A “Pretty Smart” Productivity Series

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Samantha Citro

Samantha is a tri-state area native with a diverse background in sales, marketing & general management. After studying acting (and dabbling in web design) at NYU Tisch School of the Arts, Samantha “fell” into a job in the Beauty Industry that has ultimately become a promising young career. Samantha worked her way up at Indie brand JUARA skincare from in-store Brand Ambassador to U.S. Sales & Marketing Assoc. Manager in three short years. In her varied roles, she gained valuable insight into the customer experience both in store and digitally (what drives a person to pull out their wallet at checkout) ultimately acquiring 70% of JUARA’s new accounts over a 2 year period, jointly overseeing education, merchandising, inventory management, and field support management with the VP of Brand Strategy; and fully operating and overseeing JUARA’s digital division (adding multiple CRM platforms, effective email drip campaigns, a social-heavy digital marketing strategy, and frame-working a new website). Continuing on a parallel track to the ordinary, Samantha decided to structure her own “intensive MBA” through a management program at Bridgewater Associates. While at Bridgewater, Samantha served as Chief of Staff for the Research Analytics Department, absorbing the best parts of the unique Bridgewater management style of Radical Truth & Transparency. In more of a generalist position, Samantha joined department leadership in an ongoing effort to improve efficiency and reduce waste through goal setting, project management, and effective delegation. Samantha joined Lucas Brand Equity in January 2017 to serve as Director of Marketing & Operations for portfolio company Immunocologie and to add operational insight to the LBE team. In August, she was promoted to Vice President of Immunocologie. She’s thrilled to be back in a role where she wears many hats, overseeing Immunocologie’s sales, marketing and operations in a day to day management capacity, along with assisting on Lucas Brand Equity initiatives where her skill set is needed. “Sales is acting. Marketing is understanding why people pull out their wallets. Operations is a constant effort to reduce waste. Excellent Management is understanding who your people are, what makes them tick, and how to push those buttons to drive them to succeed. My path may not have been traditional, but I don’t see the world in a traditional way. That’s what I bring to the table.”

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Hey Boss Girls,

It was so great to chat with you during the first episode of our live productivity mini series. The goal of this 8-part series is to provide you with all of the tools you need to boost your productivity and reduce unnecessary stress.

So, why is productivity important?

Or, why is productivity important enough for us to launch an 8 part mini series dedicated to it? Excellent question. This is something I thought a lot about before launching this series.

As you all might know, in addition to my work with Like A Boss Girls I am the VP of skincare company Immunocologie (and founder of the A Pretty Smart B*tch Blog… I really have a lot on my plate). I ran a short/informal case study on our team, and I found a considerable correlation between team productivity and team morale. When productivity was high, morale was high. When distractivity (my own made up word for distracted, unproductive work) was high, morale was low. I even found that on days we were more productive and did more work, we had more energy than on days we had low output/distracted work. So interesting.

This led me to a bit more research on the subject, and one of the best articles I found was a 5Dynamics write up on the correlation between employee satisfaction and company success. If you ladies have time, it’s definitely worth a read. The gist of the article is that more productive teams are also more collaborative, have better balance, higher employee retention rates, and they even went so far as to quote this statistic from Forbes:

When looking at Fortune’s ‘100 Best Companies to Work For’ stock prices rose an average of 14% per year from 1998-2005, compared to 6% for the overall market.

That was evidence enough for me that productivity is worthy of its own series. But where do we begin? There’s so much information out there about productivity, how can I provide you with something digestible and actionable?

Enter: The Tools

With this 8 part mini-series comes a suite of 8 tools to help you systemize and optimize your life. Each week, I’ll introduce a new tool to the Boss Girls who are able to make it to our FB live session (Sunday Nights @ 8pm EST). These tools are brand new – created just for you – and should make your life easier! They’re certainly helping me. Because they’re new I’m going to need your help shaping them, so if you have any feedback at all be sure to email me.

Productivity = Prioritization

This long-winded introduction leads me to our episode 1 topic: prioritization. Now I KNOW that every blog about work culture is preaching the importance of prioritization, but tonight we DISSECTED prioritization. We defined it. We analyzed it. We chose the three most important prioritization factors (tasks, importance, and urgency) and we built them into an easily sortable table. We did some work tonight, so pop your earbuds in, download this nifty Priority Table, and follow along as we master prioritization once and for all.




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