Press Kit

Like a Boss Girls is a new website for and about young Millennial women, with a particular eye toward helping and inspiring them to make a living, make a difference, and make it BIG!

Formerly called Heart of Gold Girls, in its new incarnation Like a Boss Girls is a website that connects its Millennial audience to the unique electricity, possibilities, fearlessness and up-for- anything-ness of being a young woman. Sadly, too many media outlets convey all that energy as an endless whirl of shopping, partying, Girls Gone Wild-ing — all “beaches and bitches”. But Like a Boss Girls knows there’s more to being a young woman than that. Much more.

We live in an era where literally any girl can take her ideas, hard work and talent and make something of herself. Thanks to the Internet and an ever-expanding array of technologies and opportunities, today young women can take their drive and determination and start their own businesses and find ingenious ways to work for causes that matter to them.

Among websites aimed at serving Millennials, Like a Boss Girls is uniquely committed to helping young women who want to make good and do good.

We know Millennial women are optimistic, hopeful, and rarin’ to help out, start their own businesses, and take on the world. That’s why we offer content and community for those ready to discover and explore new opportunities. But we also know modern women are invested in relationships: friends, frenemies, men – these are all important. So are clothes, celebrities, and pop culture. That’s why we can also be counted on for a range of topics that meet the needs of women trying to navigate it all.

In a voice that takes our audience and our content (but not ourselves) seriously, we offer sisterly information and inspiration on how to start your own business, plan a career (or three), volunteer, be active in the community — plus fun content on pop culture, relationships, dating, beauty and style.

Founded by Marla Isackson, the site’s content contributors include seasoned writers and editors experi-enced in talking to girls for major Millennial and media brands, as well as young women themselves. Our con-sumers are passionate and committed, and so are we. Join us in Like a Boss Girls’ mission to engage young women with relevant, helpful and entertaining content that inspires and supports them in making sense of, taking on, and changing the world!



Meet the Like a Boss Girls Behind Like a Boss Girls!



“Like a boss” is a popular contemporary jargon meaning skilled, confident, potent. That describes not only our audience but our staff. Like a Boss Girls boats a team of entrepreneurs and writers with years of experience working with major teen and female-targeted lifestyle media brands.

With an expanding staff that includes an army of Millennial writers and vloggers who keep us real and relevant, Like a Boss Girls’ core bi-coastal staff includes:

Marla Isackson

Chief Boss

Marla Isackson

Marla Isackson is a seasoned marketing executive with over 25 years’ experience creating innovative marketing campaigns for world-famous brands including Citibank, American Express, Barnes & Noble, and WebMD. A longtime passionate supporter of womens’ initiatives, Marla is the founder of Like a Boss Girls (likeabossgirls.com), a website providing young women the tools, information and inspiration they need to define, explore and connect with their goals — including finding (or creating) their dream job, becoming entrepreneurs, social activists, leaders, basically pursuing success however they may define it.

BEST PIECE OF PROFESSIONAL ADVICE YOU EVER RECEIVED

“Challenge your limits. Don’t limit your challenges” quote by Jerry Dunn

WHAT PLACE DO YOU WANT TO VISIT NEXT

Croatia and Italy

FAVORITE BOOK

The Agony and the Ecstasy by Irving Stone; The Power Broker by Robert A. Caro 

Lucy Ross

Editorial Director

Lucy Ross

I’m a midwestern girl who believes in 3 things:

  • + kindness
  • + the power of asking yourself ‘why the heck not?!”
  • + the knowledge that life has the capacity to be absolutely miraculous

As a digital nomad I split my time between Aspen, St. Louis, Florida, Connecticut, and whatever cities abroad are calling my name (currently Budapest and Prague!). My goal is to empower you to consciously create your days and dreams. You can. Because we’re living in an entrepreneurial golden age.

BEST PROFESSIONAL ADVICE EVER RECEIVED:
a thoughtful handwritten note goes a looooong way

FAVORITE BOOK:
“Why Not Me?” by Mindy Kaling AND “The $100 Start Up” by Chris Guillebeau

WHAT PLACE DO YOU WANT TO VISIT NEXT
India!! 

Tyler Young

Twitter Boss

Tyler Young

I am originally from Travelers Rest, SC. Yes, this place exists. I work up and down the east coast as a freelancer with a goal of landing out west. My undergraduate degree is in Mass Communication with a concentration in broadcast. After four years of working as a news producer, I was called to do something greater; bring joy through writing. I literally went into the bathroom one day and said, “God, I’m tired of crying over this job. This is my last time praying about it.” Thirty minutes later, I typed out my resignation letter and here I am, two years later still standing. My future ambition is to be Norman Lear with melanin and breasts. I guess sitcom creator sounds better.

BEST PIECE OF PROFESSIONAL ADVICE YOU EVER RECEIVED
“It’s your vision, no one else is supposed to see it.”

WHAT PLACE DO YOU WANT TO VISIT NEXT
Vegas baby!

FAVORITE BOOK
“God Don’t Like Ugly” 

Lisa Beebe

Writer

Lisa Beebe

Lisa Beebe is a freelance writer based in Los Angeles. She regularly volunteers with WriteGirl, a nonprofit organization that matches women writers with teenage girls for creative writing mentoring.

BEST PIECE OF PROFESSIONAL ADVICE YOU EVER RECEIVED

Never read the comments.

WHAT PLACE DO YOU WANT TO VISIT NEXT

Paris

FAVORITE BOOK

The YA novel I’m writing 

Maura Bonini

Facebook Manager

Maura Bonini

My name is Maura Bonini and I am a Bay Area-raised New York-based actor whose heart is split between NYC, London, and The Gambia. Like A Boss Girls is a community like no other and I am ecstatic to join this incredible team of women.

BEST PIECE OF PROFESSIONAL ADVICE YOU EVER RECEIVED

Bring passion to everything you do.

WHAT PLACE DO YOU WANT TO VISIT NEXT

I need to get to Venice before it sinks!

FAVORITE BOOK

Harry Potter and the Half Blood Prince 

Samantha Berg

Instagram Strategist

Samantha Berg

Seasoned marketing executive focused on: developing compelling brands; identifying & delivering profitable value propositions; and driving acquisition, retention and referrals through breakthrough campaigns. Committed to fostering entrepreneurship and new ideas, particularly among women and minorities.

BEST PIECE OF PROFESSIONAL ADVICE YOU EVER RECEIVED
“Not in his goals, but in his transitions man is great.” Ralph Waldo Emerson

WHAT PLACE DO YOU WANT TO VISIT NEXT
Cuba

FAVORITE BOOK
The War of Art (main course) and Breakfast at Tiffany’s (dessert) 

Dixie Laite

Branding Consultant + Writer

Dixie Laite

I’m a freelance writer, speaker and digital content strategist, and at one time or another I have been a bodybuilder trainer, a mechanical bull operator, a bad waitress, and a great a Second Grade teacher.

I have worked as the Senior Editorial Director at Teen Nick, have worked for Oprah Winfrey, Martha Stewart and Big Bird, and appeared on-air as “TV’s Dixie” on Oxygen’s daily 90-minute live show, Pure Oxygen. I was also Editorial Director at Nickelodeon’s Noggin where I created and wrote songs for the channel’s animated hosts, Moose A. Moose and Zee. I live in New York City with my long-suffering husband, 2 spoiled dogs, 4 noisy parrots, and a stuffed two-head duckling named Bobsy.

I thinks girls are awesome. (And pie. Pie is awesome, too.) I am a classic film know-it-all, a slobbery animal lover, and I blog at the Lost Art of Being a Dame

Debra Angilletta

Chief Financial Officer

Debra Angilletta

Debra and her team of bookkeepers, accountants & digital marketers support CEO’s in growth stage companies to strengthen cash flow, maximize profits, and position yourself for a lifetime income, acquisition, or deeper impact in your marketplace.

 

BEST PIECE OF PROFESSIONAL ADVICE YOU EVER RECEIVED
Remember the Golden Rule – those who have the gold, make the rules!

WHAT PLACE DO YOU WANT TO VISIT NEXT
Ibiza

FAVORITE BOOK
Profit First! 

Kay Lucas

Director of Brand + Media Partnerships

Kay Lucas

Jessica Dalen

Webmaster

Jessica Dalen

Canadian-made BossGirls webmaster, living in the capital and often burning the midnight oil at the office or at the cottage. Owner of Dalen Design, a full stack web design and development company with 100% distributed digital team.

BEST PROFESSIONAL ADVICE EVER RECEIVED:
“A year from now you may wish you had started today”

FAVORITE BOOKs:
The Disappearance of the Universe / The Name of the Wind

WHAT PLACE DO YOU WANT TO VISIT NEXT
Peru or anywhere snorkel-friendly

 

Why Focus on Entrepreneurism? Why Highlight Social Activism?

Nearly half of all teen girls have started — or would like to start — their own business.
– Harris Interactive Poll 8/10

71% of Millennials working at so-called “regular” jobs want to quit and work for themselves — and of that group, 60 percent want to do it in the next two years.
— 2013 oDesk survey

Research shows that two of the key characteristics of the Millennial generation is their desire to make it big and make a difference. Millennials are keen to be independent, strike out on their own, make some-thing of themselves, and work for positive change in the world. They’re optimistic, ambitious, and deter-mined. But let’s face it, starting your business is hard – and succeeding is even harder. And making the world a better place — it’s pretty daunting.

For instance, according to the Gallup Poll, 7 out of 10 high school students want to start their own com-panies. And yet, less than 25% of students are given a business or entrepreneurship class. In fact, only 1 in 4 high school graduates know the definition of the word ‘entrepreneur’! The hunger is there, but the recipes and cooking skills aren’t.

For all their fire and enthusiasm, it can still all be pretty intimidating and overwhelming. That’s where we come in.

Youth who are taught about entrepreneurship show a positive change in attitude and strong success orientation, and are more likely to be focused on academic and professional achievements and aspirations and leadership.
— Harvard Graduate School of Education/ National Foundation for Teaching Entrepreneurship

Like a Boss Girls is the go-to destination for Millennials who want to make good – and do good. It offers“one-stop shopping” for the advice, information, and inspiration they need on how to get started in business, their careers, and in making a difference in their communities. Young people can learn what they need to know about entrepreneurship, branding, marketing, navigating the business world, careers, finding and keeping a job, leadership, volunteering, goal-setting, and a host of important life skills too often absent from their schooling and popular media.

Like a Boss Girls is about style and substance. While the site serves its audience with fashion, beauty, relationship and pop culture content it craves, in addition it uniquely offers its consumers the insights, advice and community they need to define and reach their goals.

Meet the Like a Boss Girls Behind Like a Boss Girls!

“Like a boss”is popular contemporary jargon meaning skilled, confident, potent. That describes not only our audience but our staff. Like a Boss Girls boasts a team of entrepreneurs and writers with years of experience working with major teen- and female-targeted lifestyle media brands.

With an expanding staff that includes an army of Millennial writers and vloggers who keep us real and relevant, Like a Boss Girls’core bi-coastal staff includes:

Marla Isackson, Like a Boss Girls’ Head Boss! The founder of Heart of Gold Girls and its new Like a Boss Girls’incarnation, Marla is an entrepreneur herself – and a passionate supporter of girls’initiatives that help and inspire them to take the initiative. Marla is a marketing executive with over 25 years’experience creating innovative marketing campaigns for world-famous brands including American Express, Barnes & Noble, and WebMD. She started Like a Boss Girls to give teen girls the tools, resources and inspiration they need to help them “find their voice and their power so that they can get what they want out of life.”

Dixie Laite, our Editorial Director is a 20+ year television veteran and writer, Dixie’s worked for major media brands including Nickelodeon, PBS, Oxygen, AMC, WE-TV, Martha Stewart, TV-Land and MTV. She’s also a sought-after freelance writer, branding and digital content strategist, public speaker, and blogs under her own name and The Lost Art of Being a Dame.

Marianne DeMarco is a versatile freelance writer and the creator of a popular Tumblr devoted to show-casing the bizarre world of New York City flyers.

Erika Stalder is a journalist and author who has written five nonfiction books for teens. She also has her own website (PSTOL.com) aimed at savvy teen girls and has written for Refinery29, Style.com, Time Out LA, Wired, and Gizmodo.

Lucy Ross, our Editor-in-Chief, owns and runs her own web design biz, Hello Lucy Web De-sign and serves as Co-Director for the Fusion Film Festival which celebrates women in film, TV, and new media.

Kadisha Phillips, Like a Boss Girls’ Photo Editor, is a senior at Syracuse University. She’s a lover of travel, full-time dreamer and the ultimate TV binge-watcher.

Jessica Dalen is Like A Boss Girls’ Webmaster. As a toddler, her first sentence was recorded as “Me do by self”. Rather foretelling, as she’s now known for her positive “can do” attitude. Jessica owns and operates a web design and development business.

Lisa Beebe lives in Los Angeles, where she sometimes talks to the ocean. She blogged and wrote per-sonality quizzes for The-N.com and TeenNick.com for many years, and she has also written for Cosmo-

For information concerning advertising and sponsorship opportunities,
please contact Marla Isackson at marla@likeabossgirls.com