This Nike Video Just Gave Us All the Feels

new nike india ad women #justdoit
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I went to NYU for Film & TV and had the entrepreneur’s spirit since being a tot when I contracted chores out to my older sister for a profit (ha!). I run Hello Lucy Design (a web management and design biz) full time as well as Editorial Direction for As a full-of-energy go-getter, my motto is “Why the heck not?”. I'm a mid-western girl who has worked for the BBC in London, Nickelodeon in NYC, and Jazz Aspen Snowmass in Colorado. One of my proudest accomplishments was serving as Co-Director for three consecutive years for the Fusion Film Festival of NYU, celebrating women in film, TV, and new media.

It’s not often I say “this made me want sweat!” but that is what I’m saying after watching this new Just Do It ad from Nike.

The music-video-esque ad features Indian star Deepika Padukone. Whether you’re familiar with the star or not, doesn’t matter. This army of women getting it going is gonna make you want to get up and go.

Deepika posted the vid to her facebook page with a personal message:

When I was growing up my father said to me, “To be the best, always remember the three D’s – Discipline, Dedication and Determination. Follow your heart. Do what you are passionate about.” Sport has taught me how to handle failure. It has also taught me how to handle success. It has kept me grounded. It has taught me humility. 


Two years ago I struggled with depression. I was sinking. I almost gave up. But it was the athlete in me that gave me the strength to fight and neverever give up! And so I want to say to every girl and every boy and every woman and every man…play a sport…because it changed my life…and it will change yours too! Sport has taught me how to survive! It has taught me how to fight! It has made me unstoppable!

Anybody else kinda wantin’ to lace up and turn up “Da Da Ding?”

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