You Need to see the Always #LikeAGirl Campaign

#likeagirl campaign
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It’s the little things that turn out to be not so little… like instilling in our young girls AND boys that “like a girl” may seem like a harmless “little” insult, but it actually continues a gender bias and stereotype that affects a girl’s self confidence. That’s exactly what Always is doing. The company has created the on-point #LikeAGirl Campaign to flip this gender bias. Check out their Superbowl Ad here or watch the full 3-minute commercial below! Now get out there and throw like a girl. Be proud.

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Lucy Ross | Editor-in-Chief

I went to NYU for Film & TV and had the entrepreneur’s spirit since being a tot when I contracted chores out to my older sister for a profit (ha!). I run Hello Lucy Design (a web management and design biz) full time as well as Editorial Direction for LikeABossGirls.com. As a full-of-energy go-getter, my motto is “Why the heck not?”. I'm a mid-western girl who has worked for the BBC in London, Nickelodeon in NYC, and Jazz Aspen Snowmass in Colorado. One of my proudest accomplishments was serving as Co-Director for three consecutive years for the Fusion Film Festival of NYU, celebrating women in film, TV, and new media.

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