How One Social Media Freelancer Became a Profitable Founder in Just 12 Months

advice for new entrepreneurs from swim social founder
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Meet Elena Hansen, the founder and creative director of Los Angeles–based social media marketing agency Swim Social.

MY DOMAINE did a pretty great Q+A piece with this freelancer-turned-entrepreneur who turned her social-media marketing business (a one-woman show) into a profitable company with 11 employees in just 12 months.

Read the full piece here: How One Freelancer Became a Profitable Founder in Just 12 Months.

Our fav piece of advice for new entrepreneurs:

No opportunity is too small. I approached every opportunity like it was a game changer for me and for the business. This will help you build a strong reputation. Everyone thinks of the big opportunities when they start a business, but it’s really about killing it on a small scale. You never know who you’re going to meet through different opportunities, so it’s always important to give your all.

–Elena Hansen, Swim Social Creative Director + Founder

She just might have nailed the secret to success… and she’s only just beginning


Lucy Ross | Editor-in-Chief

I went to NYU for Film & TV and had the entrepreneur’s spirit since being a tot when I contracted chores out to my older sister for a profit (ha!). I run Hello Lucy Design (a web management and design biz) full time as well as Editorial Direction for As a full-of-energy go-getter, my motto is “Why the heck not?”. I'm a mid-western girl who has worked for the BBC in London, Nickelodeon in NYC, and Jazz Aspen Snowmass in Colorado. One of my proudest accomplishments was serving as Co-Director for three consecutive years for the Fusion Film Festival of NYU, celebrating women in film, TV, and new media.

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