60-Second Life Advice from a Business Babe

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We had the chance to chat with Metta Murdaya, one of the co-founders of skincare brand JUARA , and hear about how this lady is livin’ the good life while empowering women to do the same.

Metta Murdaya juara founder like a boss girls interview
JUARA Co-Founder Metta Murdaya

What do you think is the biggest issue facing women today?

More and more women have opportunities to choose to live their life as they feel – to be entrepreneurs, professionals, mothers, wives, artists, musicians, politicians, doctors, etc. I believe if you can dream it, work smart AND hard, you can do it. The biggest issue facing these opportunities is learning how to balance life to make sure that women still take care of themselves, both physically and mentally so they can best support themselves as well as the people around – while they still continue to learn and grow. The issue of balance is not new, but the fact that there are now more options makes the balancing act more difficult. 

How do you deal with failure? 

Failure does not feel good, but it is my best teacher. When I fail, I think about what happened, and what part of it I had control over vs no control over. I feel accountable for my part of the failure. The key is to take responsibility for my actions calmly – and from there learn how to improve for next time, move on and not be discouraged. Sometimes I even think “I know one day I will thank this scenario and this is how I will choose a different opportunity and be better prepared for what will come.” So even in discomfort I feel gratitude. 

Even in discomfort I feel gratitude.

How does your brand strive to empower women? 

We believe that every woman is a juara (JUARA is an Indonesian word and means “Winner” or “Champion”) – she is naturally beautiful and has the potential to be amazing in any way she wants – if she practices good habits and values. In our company, we not only make natural skincare products inspired by Jamu, Indonesia’s ancient herbal tradition, but we also remind and encourage women to practice our “JUARA” values and encourage others to “champion your natural beauty”: 

J – Juara (Remember: you already ARE a winner, a champion.) 

U – Unity (Collaborate and support your community) 

A – Aspiration (Believe in your dream and follow it) 

R – Rigor (Work hard and smart – focus on continuous improvement, step by step.) 

A – Authentic (Be confident in being YOU; practice the values in your own authentic personal style.) 

How do you pamper yourself and destress?

For me, a healthy body is connected to a healthy mind. To destress, I work out and stay physically healthy, eat well, and make sure I spend quality time with friends and people I care about. When I know I’m really stressed and at 90% of my capacity, I purposely take small breaks so I don’t burn out. We are our own best assets, so practicing self-care is one of the most important things we can do for ourselves.

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Marla Isackson

Marla Isackson is a seasoned marketing executive with over 25 years’ experience creating innovative marketing campaigns for world-famous brands including Citibank, American Express, Barnes & Noble, and WebMD. A longtime passionate supporter of womens’ initiatives, Marla is the founder of Like a Boss Girls (likeabossgirls.com), a website providing young women the tools, information and inspiration they need to define, explore and connect with their goals — including finding (or creating) their dream job, becoming entrepreneurs, social activists, leaders, basically pursuing success however they may define it.

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