For many founders of social organizations, causes, and even business, the motivation to get their idea off the ground is deeply personal. It’s no different for 16-year-old Phoebe Steinfeld, who created her own line of nail polish called Color Me Cured in memory of her father who died from cancer in Fall 2009.
Nearly 100% of sales from her nontoxic nail polish and Color Me Cured T-shirts are donated to the Memorial Sloan-Kettering Cancer Center in NYC. Her launch event in May raised over $10,000!
Here’s what Phoebe has to say about why she founded Color Me Cured:
Although his chosen profession was optometry, my father was an entrepreneur at heart and was constantly developing new inventions. He ran 5 optometric practices in the Bronx and was a true businessman (although he did love to remind the doctors treating him that, he too, was a doctor.) I truly admire how dedicated he was to each and every invention, no matter how small the task. That’s the thing, my father always did something. So when on October 9, 2009, my father lost his battle to prostate cancer, I couldn’t think of a better way to honor his legacy than by doing something.
Although writing a check would be helpful, I wanted to know that I did more than just give money. That’s when Color Me Cured got started. In order to give back and gain something from the experience, I did something I know my father would be proud of. I came up with an idea. Inspired by my dad’s positive attitude towards life, I decided to create a line of vibrant nail polishes, free from the major harmful chemicals. Color Me Cured embodies the power of laughter and embraces courage. Our main goal is to promote happiness and wellbeing with the sale of our products.
To check out Phoebe’s Color Me Cured line and support her cause, visit her website here!
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